Departing from the gritty, street-level aesthetic of Andree Right Hand's previous rap music videos, "Choi nhu tui my" presents a distinctly luxurious and sophisticated visual direction. The music video's refined cinematography complements the song's modern production, dignified tone, and elevated lyricism, showcasing a more elegant side of the artist. This fresh approach resonated with audiences, garnering 63 million views in 2025.

The team was struck by how human trafficking persists so close to modern life—often hidden in plain sight. To convey this reality without referencing specific cases, I developed the concept of using mannequins to represent victims in a universal way. Like the victims themselves, mannequins are immobilized, unable to escape their circumstances. The visual metaphor resolves when Hagar enters the frame, carefully tending to each figure's wounds with dedicated, personalized care—symbolizing the organization's commitment to healing and restoration.

This commercial follows three young professionals navigating busy lifestyles with Natural Balance Shake as their nutritious solution:

• A fashion business manager balancing long hours and high performance demands
• A fitness enthusiast requiring optimal nutrition supplementation
• A student maintaining health while enjoying social activities

Oriflame immediately approved our creative vision, allowing us to experiment with several innovative techniques:

• Laowa probe lenses for dynamic through-object shots
• Custom camera rig keeping the product cup centered while creating movement
• Fresh casting with all-new talent

The technical experiments proved successful, delivering exceptional results that exceeded client expectations. Most notably, this project marked a milestone in client trust—Oriflame allowed complete creative freedom without on-set supervision, demonstrating confidence in our expertise.

This collaborative approach produced one of our strongest commercial works to date.

This video seamlessly blends 3D animation with live-action footage to explore the concept of individual identity. The central metaphor revolves around fingerprints—each one unique and unrepeatable—as a symbol of human diversity and individuality. As the narrative unfolds, these distinct fingerprint patterns transform into visual representations of different lives, stories, and perspectives coming together. This creative approach directly reinforces the landmark's name, "ID," playing on its dual meaning as both identification and individuality.

Artificial intelligence continues to transform industries by enhancing human capabilities, and iTero Element 5D represents a breakthrough application of this technology in dental care. This video personifies the iTero scanner as a trusted human assistant to Dr. Duc of Thuy Duc Clinic, visualizing the symbiotic relationship between advanced technology and clinical expertise. By portraying iTero as a reliable assistant rather than mere equipment, the narrative emphasizes how the technology elevates the patient experience while empowering the doctor, creating value for both sides of the clinical relationship.

This video captures a full day in the life of Thien Duc Cemetery Park, revealing the quiet dignity and meticulous care that defines its service philosophy. From the soft light of early morning through to evening's close, the narrative follows staff members as they tend to the grounds with reverence and attention to detail. Every gesture—whether straightening flowers, cleaning memorial stones, or offering compassionate support to visiting families—is portrayed with intentionality, emphasizing that this is more than maintenance; it's an act of honoring memory. The cinematography moves fluidly between wide establishing shots that showcase the park's serene landscape and intimate close-ups that capture the human connection at the heart of the service. By documenting these thoughtful interactions throughout the day's cycle, the video positions Thien Duc Cemetery Park not simply as a resting place, but as a space where care, respect, and family support are woven into every moment.